Archive for the 'Marketing' Category

eMediaWire:
WorkItMom.com, the leading online community for working mothers, announced today the launch of the Marketplace, a dedicated area on WorkItMom.com where mom entrepreneurs, business owners, freelancers, and bloggers can promote their products and services to thousands of working moms who visit WorkItMom.com daily.
According to Bureau of Labor Statistics approximately 50 percent of U.S. firms are […]

eMediaWire:
Two seasoned Internet marketing moms have recently opened an online membership site for business owners seeking to market to the growing population of conscious consumers. Carrie Lauth and Tiffany Washko are now showing other business owners and specifically, work at home moms, how to reach their customers concerned with natural and green living.
The site is […]

Open PR:
Business owner Michelle Waters announces the recent launch of her new internet radio show, Product Seller’s Talk Radio.
Waters was inspired to launch Product Seller’s Talk Radio in response to many work at home moms who started their businesses using her shopping cart and web hosting services, and seemed to give up on their products […]

eMediaWire:
Many work-at-home-moms (WAHMs) already know submitting articles to online directories can build a web presence for a home business. One article site is doing even more to help WAHMs build their businesses, one writer at a time.
WAHM-Articles.com, the article directory that provides WAHMs with inspiration and legitimate home business information, launched its Writer of the […]

e-releases:
Women Entrepreneurs in retail online businesses are finding fulfilling success. They love what they do and do what they love and it shows as you browse through the beautiful streets of “Beautiful Shops” where adorable shops express the individuality of each owner.
Work-at-home Moms and Corporate Executives successfully sell everything from children’s custom clothing, pet […]

PRLog:
Out of the Box Party knows what Moms go through when planning birthday parties. That’s why the sister-team Staci Douglas and Kim Mack started the, Clayton, N.C.-based company back in 2005. The two recognized that Moms everywhere could use a helping hand in making birthday parties convenient, affordable and fun for everyone.
Born in Brooklyn, NY […]

Yahoo Finance:
KieAnn Brownell considers herself a serial entrepreneur, which means she’s always on the lookout for new business ideas.
After running her family’s wholesale floor-covering business, she decided the time was right to transition from carpets to cakes. After learning that more than 700,000 people celebrate a birthday every single day, Brownell set up her […]

Springwise:
When Chicagoan Jenny Dombroski spotted the NikeID website where consumers can customize sneakers according to their preferences, she knew it was a concept that could work for lingerie too.
So Dombroski, who loves lingerie but knew nothing about the apparel industry, spent six months networking, asking lots of questions and working in a lingerie shop. […]

Kristin Edelhauser at Entrepreneur Daily:
If you’re looking for a cheaper, faster way to market your product, why not tap into the increasing number of blogging moms? Overall, as a hot demographic, moms spend more than $2 trillion a year, so they definitely have the purchasing power. BlogHer counts more than 400 family and mom-related blogs […]

Yahoo Finance:
Barbara Kavovit — better known as Barbara K — has turned what began as a niche home-improvement business into a mini-empire that now includes a line of fashionable, female-friendly tools available through retailers like Target, two best-selling books and, most recently, an online show.
One day I heard my mom talking to some of her […]