There are many resources for new parents who have questions about their babies or want advice and tips from other moms, but few are aimed specifically at parents of twins or multiples. Pampers, a leader in baby care for more than 40 years, is helping to fill this void by partnering with authors Christina Boyle Cush and Cathleen Stahl, known as the “Twin Set Moms,” for the launch of their new book “Twin Set,” available nationwide starting July 22.
The twin birth rate has increased 74 percent since 1980 and an estimated 1.3 million sets of young twins are expected in the U.S. by 2010*. The twin trend is evident with recent multiple births from celebrities including Angelina Jolie, Julia Roberts, Patrick Dempsey, Sean “Diddy” Combs, Dennis Quaid, Marcia Cross and Jennifer Lopez.
Understanding that parenting is an uplifting and rewarding experience in itself, Pampers also recognizes that parents of multiples face unique joys and challenges — and that many tried-and-true parenting strategies might not translate to twins. The authors of the new “Twin Set” book are both moms of twins themselves and the book serves as an essential guide to savoring, not just surviving, life as time-crunched moms of multiples. Filled with “real world” advice, tips and a few laughs compiled from national surveys of hundreds of moms of multiples, as well as insight from doctors and specialists, the book provides a parent-to-parent support network in addition to solution-oriented advice in a fun and relatable approach.
“Parents of twins go through twice as many diapers and wipes than parents of single babies, so the products they use really have to stand up to the task,” said Kirk Perry, North American vice president and general manager for Pampers. “Pampers is excited to work with the Twin Set Moms and to continue to provide valuable resources for parents and babies — including parents of twins and multiples — via Pampers products and Pampers.com .”
Photo from Twin Set Moms.
No comments yet.