Mommy-Invented MyPacifier Expands

July 1, 2008 by Angela | 0 Comments


PR Web:

MyPacifier.com, the inventor of personalized pacifiers, has introduced several new color and style MyPacifier Personalized Pacifier sets to their growing line of products. Since MyPacifier.com introduced the world’s first personalized pacifiers to America in early 2006, customers have suggested softer colors that don’t include dark red and dark blue, which are more popular in Europe. Our customers asked for pastel, and we’re now delivering pastel MyPacifiers in a big way!

The addition of these new styles and colors marks the single largest increase of choices in the brief history of MyPacifier.com!

The MyPacifier story started when a young mother in Denmark experienced the pacifier swap problem. Pia Callesen, the inventor of MyPacifiers, says, “When I went to day care to pick up my son Frederik, more often than not I found that his pacifier had disappeared and Frederik had another child’s pacifier in his mouth. I began searching for a pacifier product with a name on it, but I got the same answer in all the shops, ‘buy a permanent marker pen and write his name on the pacifier.’ I thought it should be possible for all parents to buy a quality pacifier with their child’s name engraved on it. Apart from looking good, it could then also survive repeated sterilization.”

Pia Callesen invented the world’s first personalized pacifier, something she thought was sorely needed for mothers everywhere. Callesen spent months researching to find the right mix of a quality pacifier and the best-possible engraving equipment. “Since its launch in Denmark and Sweden, under the name Navnesutten.dk, there has been great interest in MyPacifier,” says Callesen. “When my family in California heard about my idea and how popular it was becoming, they decided that the time was right for personalized pacifiers to come to the United States. In partnership with Navnesutten.dk, Kim and Carol Pedersen of Fremont, California have made MyPacifiers available to all American parents via their website, MyPacifier.com.”

In Mompreneur, Babies, PR, Ecommerce

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