When a business looks for a place where they can advertise, it usually means they need to look for affordable advertising in an area that is related to the market they are trying to reach. Our Milk Money takes a different approach to that by giving parents a place to promote their business amongst others that are just like them. People that just want to work from home whether it’s to care for their children or even their grandchildren.
The credit for this directory belongs to two women, Ally Loprete and Kelli Shand. Although it is not very old, they have been able to create something extremely successful and already a great resource for anyone looking to purchase from a parent-owned business.
I recently got a chance to ask Ally a few questions about the business and being a mompreneur. She is out traveling but she was kind enough to find the time and get back to me. Hopefully what she has to say will inspire others to see that they can do anything that they want to do as well.
What is ‘Our Milk Money’?
We are an organization that is dedicated to helping parents earn more for their families. The basic function of OMM is a national online directory that lists all the self-employed parents across the country. We encourage our members to make purchases from each other and create a mini-economy amongst ourselves so that our businesses will thrive more. The basic concept is about educating the public on the value of making a purchase from a family rather than a mega store. We work to inspire parents to contribute to this movement and we believe that we can make some significant changes by working together.
It is imperative that we look to support each other. In some ways the life we lead as parents is so much more difficult than when our parents were raising us. In this society most families cannot survive on one income- and we weren’t prepared for this struggle. It’s easy to blame ourselves for not choosing a better career, a better school, a different industry. It’s easy to blame our parents and teachers for not preparing us better, or politicians, or old bosses…but all of that is so counter productive. We really believe in looking forward and that we can make a difference by looking at the power we have from within. the stronger our membership, the better chance we have at succeeding in this concept.
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