Learning Curve Gets Social With Opmom.com

PRWeb:

Learning Curve Brands is excited to announce the launch of a ground-breaking online program to better address the childcare needs and daily concerns of moms around the country. Far from the typical marketing approaches, this new program lets Learning Curve directly engage moms in an open, vibrant dialogue on issues relating to parenthood, child care, child safety and other important issues. At the same time, the program allows moms to return direct, hands-on product feedback and share conversation about some of Learning Curve’s most popular brands.

To bring this new program to life, Learning Curve has partnered with OpMom.com, a leading mom social network. OpMom.com provides moms with a unique combination of traditional social networking plus innovative lifestyle management tools. OpMom members can manage their family’s medical information & immunization records, plus organize and share their favorite family travel itineraries, recipes, party ideas and more. Regional features allow moms to rate and recommend local businesses. By combining information, organization, and conversation in one place, OpMom accurately mimics how moms actually connect with each other and manage their busy schedule in real life.

Learning Curve is using OpMom’s extensive social networking features as the foundation for this program. OpMom’s ‘MomCircle’ system lets Learning Curve create mini-social networks where their designated Mom Leader can moderate conversation and allow product feedback. Moms who participate in the program will either receive free product samples or deep-discount coupons, depending on the product, and will be invited to discuss their experiences and feedback in an open setting. This allows other moms to benefit from helpful mom-to-mom assessment of the products in real life scenarios, while Learning Curve receives valuable feedback from a dedicated group of real-world moms. And speaking of real, Learning Curve chose long-time OpMom member and mom blogger Heidi Snow as their official Mom Leader for this program. This exciting choice of a “real mom” to run their program shows Learning Curve’s dedication to building an authentic dialogue with (and between) moms.