Riverview Woman Becomes Mompreneur

Telegraph-Journal:

Listening to working moms talk about how they balance their lives always interests me. It’s not easy. Just getting the kids up, fed and out the door is a feat. Never mind school, day care, extracurricular activities, supper, homework and bedtime. Working mothers often tell me there is simply never enough time.

That’s why I love to talk to mompreneurs like Alison Davidson. On May 1, the 35-year-old Riverview woman launched OutsideTheCrib.com, a website for parents in Greater Moncton. It’s the only locally produced site of its kind. It has everything from information on Bisphenol-A to birthday party ideas. There’s a packed calendar of local events for parents and children, a classifieds section and useful, timely stories.

Davidson has two daughters, two and three-and-a-half, and is expecting her third child in August. She used to work outside the home but decided to make the leap to self-employment because she wanted to do things on her schedule.

“I’m keeping in touch with the working world and balancing that with taking care of my children,” she said during a recent phone interview punctuated with giggles and cries from her girls. “I was looking for something that offered flexibility. Now I work during naptime.”

Davidson updates the site three or four times a week with what she hopes is hip and sophisticated content. Her aim is to keep the site helpful but light-hearted and non-judgmental.

OutsideTheCrib.com gets about 150 hits a day, so far. Davidson is discovering it’s a lot more work than she expected.