
It’s impossible to be a super parent. No matter how we try, every parent is bound to end up under some stereotype. Whether it’s because they bottle feed their child or because mom works a full time job. Society has a way of making parents feel bad, although they are good moms and dads.
Jill Besnoy recognized the problem moms have with being attacked no matter what choices they make in parenting and she took advantage of that. By creating honestbaby, her website that offers a community for blogging moms as well as other great resources, she brings to light those things that can make moms feel bad and celebrates “the imperfect journey of parenting.”
Parents can get their children in on the action with shirts that offer great tongue-in-cheek sayings such as, “Working moms rock” and “10th percentile but still growing.” Relieving some of those stresses parents obsess over and giving them a laugh.
I was really excited to get the chance to interview Jill about her website and see what she had to say.
What is honestbaby?
honestbaby celebrates the imperfect journey of parenting. Our site features a non-judgmental community that offers informative articles, a forum where parents can share stories and a line of children’s tees that poke fun at parenting stress.
What was your inspiration?
As a new parent I struggled to live up to the myth of the perfect mother. It wasn’t until after I survived my son’s toddler years, that I finally discovered that there are no answers. Barring established safety precautions, like the use of car seats and not drinking poison, everyone is just guessing. The truth is, there is no “right” way to raise a child.
I was horrified by a site (that will remain nameless), which was filled with Mommy Police and their judgmental attitudes. When parents would share their stories they were made to feel like they were doing things “wrong”. It was not a community that instilled confidence and it was not productive. I felt there had to be another way. At the same time, I conceived the idea of playful t-shirts for babies that would bring humor to the parenting experience. Imperfect Parenting is a concept that was long overdue.
When did you launch your website?
We launched March of 2006. It’s been a very busy two years.













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