Bottle feeding parents and breast feeding moms all know the feeling they get in their arm after holding their child in the same position to feed for a long period of time. Lisa Alfieri knew that feeling real well, and she took steps to help other parents solve that problem.
Taking two years to create the right prototype pillow and manufacturing it, BeeLu was officially born in November of 2007.
During a recent interview Lisa told me a little bit about her company and her invention.
What is BeeLu?
BeeLu is a lightweight, compact feeding pillow that fits like a sleeve. This pillow is designed to relieve pressure to you forearm while providing comfort to the babys head and shoulders. This pillow is small enough to fit in a diaper bag thus making it great for moms on the go!
What was your inspiration?
What inspired me was the many times I fed my son and found my forearm would go numb. I would reach for a blanket to provide some padding. When I shopped to find such a pillow one did not exist, so I had one made for myself.
Do you have any previous education or experience that you were able to apply to your business?
I have a bachelors degree in Nursing so understanding the anatomy and mechanics of feeding a baby was easy, however the business has been a challenge.
What steps did you need to take to get started?
So many steps. First I had a pillow made for myself. When I decided to pursue this as an invention, I had to find a manufacturer that could engineer a prototype. This is a trial and error process. Once the pillow was created we had to find a patent attorney, an accountant, someone to help create a logo and my package insert etc…
baby names on May 12th, 2008 at 7:07 am
It looks like a very useful pillow.
baby names meanings on September 27th, 2008 at 1:09 pm
A very innovative product. I wonder how much one of these pillows cost?