Publisher Of The Daily Strollâ„¢ Launches Sekund

PRWeb:

Launching this April, Sekund Magazine delves into the topics of bringing another baby into the mix. Will the big brother or big sister be okay? Will you really need a double stroller? These are the questions on the minds of mothers today. Lizabeth Sorensen, writer, publicist, and mother should know- she has been talking to parents through her own popular website for four years and just had her second child.

The Daily Strollâ„¢ started in early 2004 when its editor and publisher, Lizabeth Sorensen was expecting her first child. Sorensen owned ThriftyChick at the time, a popular e-zine for women who wanted the designer looks for less. Naturally while expecting her daughter Ruby, Sorensen started to find maternity and infant goods that she knew her readers would love and out of that came ThriftyMama. In late 2005 ThriftyChick was sold to Papierdoll.net for an undisclosed amount, and with the name ThriftyChick went ThriftyMama so the maternity focused site became titled after its popular daily email newsletter, the Daily Strollâ„¢. Fast forward to four years of discovering and launching new designers in the baby and maternity market, catapulting sales at those small companies through her daily email newsletters, making it possible for these unknown designers to be seen by magazine editors, big box retailers, and celebrities, and most importantly meeting and working with some of the greatest designers and store owners in this booming market, Sorensen realized something. She wanted another baby and she soon found out that her readers did too. They wanted to grow their families and they were now experts on motherhood. What they lacked, and what Sorensen lacked was knowledge about how to do it all again. How to bring another baby in to the world? Would she love the other the same? Would she be able to chase after a toddler while experiencing extreme morning sickness with her second pregnancy? She knew other parents were asking the same questions and she found little in the popular print and online magazines that honestly addressed these concerns. So she set out to do it herself and evolve with her readers. In that moment, Sekund Magazine was born.

With the launch of Sekund means the departure of the Daily Strollâ„¢. A working mother can only do so much you know. It has been a wonderful four years however a recent reader survey found that many of the Daily Stroll’s devoted fans were growing their families. The website and its four years of archives and features will stay online for readers to enjoy. “If any of our current readers are upset with the departure and transition than I encourage them to read the many other mom blogs out there that have started since I started the trend four years ago. It’s time for a change and I have received dozens of emails a day since word about Sekund first started coming out congratulating me on the idea and saying they can’t wait, and that I have really filled a void.”- Lizabeth Sorensen, editor and publisher, the Daily Stroll.