Some people think big. Others, like the popular “pink boot lady,” just think bigger.
And manage to get there faster.
Featured last summer in the Star’s Thinking Big series on small business, Marissa McTasney, the founder of women’s work-wear line Tomboy Trades Ltd., has found hers growing by leaps and bounds since her story hit these pages.
Of course when you have the gumption and a great idea that involves fashion friendly gear for the female “fix-it” set in pale pink and baby blue, you already have a foot in the door, so to speak.
Since she opened for business in March, the Brooklin, Ont. mom quickly became one of the best sellers of women’s apparel online at Home Depot Canada. Over the last few weeks she stepped things up with her successful launch in 10 Zellers stores in the GTA.
Turns out Zellers customers love her chick-friendly boots, tool belts, hard hats, tinted safety glasses and T-shirts so much that the retailer is launching the line in all 281 of their stores across Canada by Mother’s Day in May.
In particular, the pink tool belts and construction-ready work boots “are flying off the shelves,” she says.
Naturally other major retailers including Wal-Mart have also expressed an interest.
“The response has just been amazing since the story ran in the Star. Nothing compares to that exposure. I’ve heard from people in Ireland and the U.S. I have people coming up to me and shaking my hand,” she marvels.
Logo from Tomboy Trades.
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