Juggling is a talent, one that stay-at-home mom and new owner of The Personalized Doormat Company, Jill Mecca possesses. This summer was not an ordinary one for Mrs. Mecca who purchased the Internet’s #1 personalized doormat e-commerce site www.personalizeddoormats.com . After a year of research of online businesses, Mrs. Mecca saw the company for sale on BIZ BUY SELL., a popular “business for sale” website. The listing caught her eye and the product sold her. On August 31, 2007, Mrs. Mecca purchased the site from Walrus Brands cofounder Gregory Lilien who was divesting his smaller businesses to focus on his larger divisions.
Founded in 2002, The Personalized Doormats Company is the most visited site on the internet for personalized doormats. “Doormats have always been a practical and chemical-free first line of defense in keeping your home cleaner,” say Mrs. Mecca. “It doesn’t mean they can’t be beautiful and reflect your name and/or your personal style as well.” That is why she developed a new slogan for the company… Creating Grand Entrances.
Mrs. Mecca took her expertise as the top advertising student in the College of Journalism and Communications at the University of Florida and her 4 years in sales for a Fortune 500 company and combined them with her organizational skills she perfected as a mother of three. Even with home schooling her children part-time through a unique schooling option at the International Community School, she really wanted to get back into the corporate world and work with customers again.
“The customer interaction and relationship building is what I missed most,” said Mrs. Mecca. “The idea of doing that through this internet business was appealing.” And it is truly A Family Affair. Her husband Alan works in the computer field so he assists her on the technical side and has worked with a team to overhaul the website making it easier to use and more visually appealing.
Photo from Personalized Doormats.
No comments yet.