The Stork Store Launches Improved Website

eMediaWire:

Online baby birth announcement and gift e-tailer, The Stork Store, recently launched a redesigned and improved website. The plan behind the design is to make it easier for customers to navigate and discover new gift ideas as well as make it a more secure shopping experience.

“When we first started our website it was home made and had a rough look. This site carried us for the first few years. As our customer base continued to grow, I decided it was time to pair with a professional web design firm to update the look and usability of the site.” stated Amy Zaslansky, owner of The Stork Store.

With the new and improved site, customers can find the category they are looking for and the exact gift more easily. They receive monthly coupons and updates on the new products added to the site through an enhanced e-mail mailing list. Customers can feel confident that their information is transmitted through a secure server and their customer information is retained to make return visits quick and effortless. Zaslansky has also made search engine optimization changes so that the search engines can better identify her site and perspective customers can find her store easier.

Along with the redesign, The Stork Store continues to push to make shopping more convenient for mothers. As a mother of two, and expecting her third in October, Zaslansky understands how difficult shopping can be for time pressed mothers.