‘Mompreneurs’ A New Stay-At-Home Trend

Thousand Oaks Acorn:

Stay-at-home mom? How about stay-at-home CEO?

“Mompreneurs” are part of a trend that’s becoming more and more prevalent, as millions of business-minded mothers are starting online companies and operating them from home.

Providers of Internet services are taking note of this increasing number of enterprising mothers. Network Solutions, for example, recently partnered with Victoria Colligan, mother of two and co-founder of a women’s networking company called Ladies Who Launch.

The partnership combines Colligan’s entrepreneurial know-how with Network Solutions’ business-building tools, such as Do-It-For-Me websites, easytouse templates and flexible e-commerce packages.

If you’re looking to build a website and start your own business, Colligan offers the following tips:

• Brand your company. What kind of style do I want for my business? Serious or whimsical? Sophisticated or youthful? Your type of branding could be any of these things, but having a consistent style can grant your company a sense of personality.
• Keep it fresh. Give your customers a reason to come back to your website. Be sure to add new content whenever it’s appropriate and monitor your site to ensure that the content is relevant.
• Don’t be afraid to ask for help. Do your research and find a web solution provider that will be available when you need help.