It’s Dinner Time, Preheat The Stove And Logon

The Washington Post:

Some good ideas need to simmer for a while and some need to stew, but Aviva Goldfarb knows how to dish it out.

The Chevy Chase, Md., resident took her cooking hobby and turned it into a bustling business.

Goldfarb is the author of the Six O’Clock Scramble, a weekly e-mail that includes quick, healthy dinner recipes and an accompanying grocery list. Like other “mompreneurs,” Goldfarb wanted to find something she could do from home while raising her young children.

“I was trying to decide what to do next and I realized there were a lot of cookbooks out there, but something I had done that was different was the meal planning for the week,” she said, giving credit for the idea to her mom who used a similar, but tech-free method.

Goldfarb started her business by sending weekly e-mail meal plans to parents she had befriended at her kids’ nursery school. She then teamed up with a friend to write a cookbook, titled Peanut Butter Stew and Couscous, Too. They self-published it, and it sold out of its first small print run. After Goldfarb’s business took off, St. Martin’s Press contacted her to publish a second cookbook, The Six O’Clock Scramble. It was published in April 2006, has gone into four printings and now generates royalties.