This Mother’s Day, May 13, 2007, Moms are invited to submit their ideas for an invention, business or service — no matter where they are in the creation process. The grant program’s judging criteria is based on Whirlpool brand’s own product/innovation guidelines. Submissions will be weighted with scores in the following categories: creating a solution to an unmet need; uniqueness in the current marketplace; offering a practical business solution; and the story behind the creation. And for the third year, Julie Aigner- Clark, creator of Baby Einstein and co-founder of The Safe Side, a provider of programs to help children stay safe, will be a guest judge and program collaborator.
“Mothers around the country apply ingenuity and creativity to their daily lives, helping to make parenting and caring for the home easier. With the many roles that moms play, it can be difficult to find the time and resources needed to channel that entrepreneurial spirit into a full-fledged business,” said Aigner-Clark. “Each year, the Mother of Invention Grant program provides the necessary tools to women who have ingenious ideas that come from their experience as mothers.”
Image from Newscom.
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