Kristin Edelhauser at Entrepreneur Daily:
If you’re looking for a cheaper, faster way to market your product, why not tap into the increasing number of blogging moms? Overall, as a hot demographic, moms spend more than $2 trillion a year, so they definitely have the purchasing power. BlogHer counts more than 400 family and mom-related blogs right now, and growing. “Moms are the ultimate internet networkers, “said Debra Aho Williamson, senior analyst at eMarketer.com. They pass along shopping tips and product picks in the ideal word-of-mouth network.Blog-ad firm Blogads reported that the average consumer on mommy blogs is a 29-year-old female with an average income of $70,000 a year, who spends four hours a week tapping into these blogs–basically, she’s a marketer’s dream consumer.
The media is taking notice of the products moms are chatting about. In fact, the Cool Mom Picks blog written by Kristen Chase and Liz Gumbinner, says at least four rather obscure companies they’ve written about have gotten spreads in Real Simple magazine.
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